Instagram is one great place to market your products – if you know the way to. To successfully market your products on Instagram, you have to be able to create contents that are highly engaging. Why highly engaging? Instagram like every other social media is a very busy place, so if you post is boring, you won’t get noticed. Waste of time!
So what kind of content can you post that would get your audience engaged? What kind of content can you use to promote your products? In this post, I would give you four types of content that you can use to promote your products.
- Content that would make your audience laugh. Who doesn’t like laughing? Everyone loves laughing. Your audiences are not an exception. Make them laugh too. Engaging your fans is not always about promoting your products always. Take a cheat day and make yourself and fans happy. Make your fans laugh. This is a good way to get engagement and strengthen your bond with your fans on Instagram. Although when trying to make your fans laugh, don’t try too hard or it won’t be funny at all.
- Content that promotes contests or giveaways. Everyone loves contests and giveaways. We all want free products and gifts. You can post content that promotes contests or giveaways occasionally. Be creative when it comes to contests and giveaways. You should create creative contest rules that allow you to engage a new audience. Giveaways and contests make your brand stronger and engaging.
- Content that shows what is going on behind the scenes. Everyone wants to see how a product is formed and what is going on behind the scenes. One good way to keep your audience engaged is by giving them a peep of what is going on behind the scenes. You can give them posts on what you are working on, who you are working with and how you are going make it happen. Doing this will make your audience feel like they are part of the brand. Posting this type of content will forge a strong bond between you and your audiences. This would also make your brand feel human and caring.
- Content that provides useful tips. Posts that add value to your audience will give them the more reason to follow your brand. You could give tips related or loosely related to your products. For instance, if you are run a hair salon, you could give your fans tips on how to make their hair look beautiful.